I was given the privilege of creating content & promoting ScHoolboy Q, an artist I had been a long time fan of. The label had strict rules & regulations around what media we could use & how we could promote the event. We worked around these restrictions and made creative, well received pieces of content and promotional strategies. This involved a multi-level approach including cinematic social media videos, low-budget style album cover parodies with our beloved mascot, and giveaways. These marketing efforts led to this event being our top performing festival of all time, with over 6000 attendees.
