Led a high-impact campaign built around exclusive monthly sticker drops, with a calendar showing each month's unique sticker design, and teasing upcoming mystery stickers. This activation led to incredible hype around each month's announcement, and was very successful in engaging with the community, with every sticker selling out within a couple days of their announcement.
On top of this, a scavenger hunt was hosted weekly, where an exclusive golden sticker was hidden, and could be exchanged for a plushie. I produced a hype video for the scavenger hunt, and later announced when a sticker was hidden on social media. This led to community members scrambling to find the hidden sticker. This campaign was effective in turning passive followers into highly active participants, and incentivized community members to turn on push-notifications across social media.
